Author: Mark McCary

Extending Healthcare Portals to Mobile Apps: A Comprehensive Guide

In recent years, there has been a significant shift towards extending healthcare portals to mobile apps, driven by the increasing demand for accessibility and convenience in healthcare delivery. Mobile apps offer a cost-effective solution by leveraging existing designs and functionalities, ensuring a seamless user experience. This trend empowers patients and providers with tools to enhance […]

Why MAPD Health Plan Executives Should Consider Enhancing Broker Portals

In the rapidly evolving landscape of Medicare Advantage Prescription Drug (MAPD) plans, staying competitive means not only meeting market demands but actively surpassing them by empowering your brokers with the best tools available. This investment in enhanced broker portals, specifically a training module with a requirements dashboard and a marketing resources module, is not merely […]

Revolutionizing Communication: Leveraging AI in SMS to Connect with Customers and Employees

In the fight to gain consumers' attention, SMS, combined with artificial intelligence (AI), has become a game-changer in how we communicate with our customers and employees. This revolutionary combination transforms traditional SMS, which already boasts a high read rate of 95% compared to email's 20%, into intelligent, interactive conversations. On a practical level, AI-enhanced SMS […]

A Fast and Low-Risk AI Roadmap for MSOs, IPAs, TPAs, and Health Plans

Introduction With their complex operational structures, organizations like MSOs, IPAs, MAPD health plans, and TPAs are in a prime position to benefit from Artificial Intelligence (AI). The tech world is moving fast, and to stay in the game, healthcare organizations need to adopt AI quickly but safely. This article is about how healthcare organizations can […]

Transforming Your Broker Portal into a Competitive Advantage for Your MAPD Health Plan

Discover the top 5 features that brokers look for in a MAPD Health Plan portal. Learn how to transform your broker portal into a competitive advantage for your healthcare business.

The Pivotal Role of Physician Liaison Teams and How Provider MarketView Can Elevate Their Impact

Unlock unprecedented growth and efficiency in your healthcare organization with Provider MarketView. This cutting-edge software solution is a game-changer for Physician Liaison Teams, Management, and Marketing alike. Discover how one MSO skyrocketed their new provider contracts by 250% in just one year and learn how you can customize Provider MarketView to revolutionize your operations. Don't miss the opportunity to elevate your organization to new heights—read on to find out how.

Navigating the AI Landscape: An Introductory Guide to Types, Models, and Key Players

Introduction In the fast-paced world of technology, Artificial Intelligence (AI) stands out as a transformative force. Often likened to a Swiss Army knife, AI offers a tool for nearly every task. However, choosing the right AI solution requires a nuanced understanding of its types, underlying models, key players in the industry, and associated costs. This […]

Unlocking the Power of AI and RPA in Healthcare: A Comprehensive Guide for TPAs

In today's dynamic healthcare landscape, Third-Party Administrators (TPAs) are key players, offering a wide range of services from claims processing to provider network management. At Serious Development, we believe that Artificial Intelligence (AI) and Robotic Process Automation (RPA) are game-changers for TPAs. These technologies can significantly elevate operational efficiency, reduce manual errors, and add stakeholder value. From automating claim adjudication and fraud detection to enhancing customer service through AI chatbots and sentiment analysis, the potential for transformation is immense. Ready to revolutionize your TPA operations? Discover how AI and RPA can be your catalysts for change.

The Future is Now: How AI and RPA are Reshaping Provider Portals for Health Plans

Introduction The healthcare industry is continuously evolving, driven by the rapid advancement of technology. One area that has seen significant growth is the utilization of Artificial Intelligence (AI) and Robotic Process Automation (RPA) in various aspects of healthcare operations. In this article, we will explore how AI and RPA technology can revolutionize provider portals for […]

Mark McCary

Partner-Senior Account Strategist Meet Mark McCary, the linchpin of Serious Development's client-focused approach. Specializing in healthcare tech, Mark has delivered exceptional results across a range of projects, from CRMs to Patient Portals. His unique strength lies in guiding clients through the marketing and implementation of new software, often extending to training and planning phases for a seamless transition. With past experience on the customer side, Mark understands the challenges of software adoption and is adept at setting SMART goals to ensure project success. More than just an account strategist, Mark is a client advocate, making him an invaluable asset to both Serious Development and its clients in the healthcare technology sector.